Supplying the tourism market opportunities and challenges for the Pacific producers All ACP Agriculture Commodities Programme (AAACP) & Secretariat of the Pacific Community

This Brief is one of a series developed under the All ACP Agricultural Commodities Programme (AAACP), which is funded by the European Union. The AAACP aims to improve the incomes and livelihoods of agricultural producers, and to reduce income vulnerability at the producer and macroeconomic levels. In the Pacific, the Programme is being implemented by the World Bank, the Food and Agriculture Organization of the United Nations (FAO), the United Nations Conference on Trade and Development (UNCTAD) and the International Trade Centre (ITC), with the Secretariat of the Pacific Community’s Land Resources Division (LRD) providing regional facilitation and representation.

Linking tourism and agriculture, so that local farmers supply the tourism sector, is a goal of many countries that have a significant tourism sector. However, there are significant challenges in setting up local supply chains that can meet the high demands of the sector. If they can be overcome, benefits will accrue to the national economy, to farmers, and to the tourism trade itself.