Participatory communication strategy design : a handbook / prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Material type: TextLanguage: ENG Publication details: Rome : Food and Agriculture Organization of the United Nations, 2004.Edition: 2nd edDescription: ix, 111 p. : ill. ; 30 cmISBN:- 9251052522
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
MAIN LIBRARY Suva | 658.45 MEF 2004 | Checked out | 11/07/2019 | 52594 |
This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.
"TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.
Includes bibliographical references.